Beauty just a stone's throw away

A road journey designed to meet you, surprise you, and let you experience the brand up close.
An iconic American Airstream will be waiting for you in Italy’s main city squares, where you can discover, try, and purchase the full range of Lovrén products.

The schedule is currently being updated.

Discover the tour dates and cities

12–13 February 2026

GENOA

Calata Mandraccio, Porto Antico di Genova

March 29, 30, and 31, 2026

MADRID

Principe Pio Shopping Center

April 3, 4, and 5, 2026

BARCELONA

Maremagnum Shopping Center

April 11 and 12, 2026

GENOA

Piazza De Ferrari

April 17, 18, and 19, 2026

NICE

Cap3000 Shopping Center

April 24 2026

TURIN

Via Lagrange, 24

April 28, 29, 30 – May 1 2026

MILAN

Piazza Gae Aulenti

May 15, 16, and 17, 2026

IMOLA

Piazza Matteotti - Anteprima del Baccanale

May 22, 23, and 24, 2026

PERUGIA

Centro Commerciale Collestrada

May 29, 30, and 31, 2026

FLORENCE

Centro Commerciale I Gigli

June 5, 6, and 7, 2026

ROME

Centro Commerciale Porta di Roma

June 12, 13, and 14, 2026

CAMPANIA

Location TBA

June 19, 20, and 21, 2026

PUGLIA

Location TBA

June 26, 27, and 28, 2026

CALABRIA

Location TBA

July 3, 4, and 5, 2026

CATANIA

Location TBA

July 10, 11, and 12, 2026

SICILY

Location TBA

July 17, 18, and 19, 2026

SAN BENEDETTO DEL TRONTO

Location TBA

July 24, 25, and 26, 2026

RICCIONE

Location TBA

August 1 and 2, 2026

LIGNANO PINETA

Mezzaluna

August 14, 15, and 16, 2026

LOMBARDIA

Location TBA

August 28, 29, and 30, 2026

VENETO

Location TBA

October 8, 9, 10, and 11, 2026

TRIESTE

Villaggio della Barcolana

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Trade fairs 2026

March 14-15, 2026

PHARMAGORAPLUS

Paris, Porte de Versailles

March 24-25-26, 2026

INFARMA

Madrid, IFEMA

May 8-9-10, 2026

COSMOFARMA

Bologna, BolognaFiere